* On the first tee, a golfer must expect only two things of himself: to have fun, and to focus his mind properly on every shot.

* Golfers must learn to love 'the challenge when they hit a ball into the rough, trees, or sand. The alternatives -- anger, fear, whining, and cheating -- do no good.

* Confidence is crucial to good golf. Confidence is simply the aggregate of the thoughts you have about yourself.

* It is more important to be decisive than to be correct when preparing to play any golf shot or putt.

Filled with delightful and insightful stories about golf and the golfers Rotella works with, Golf Is Not a Game of Perfect will improve the game of even the most casual weekend player.

Much like Golf Is Not a Game of Perfect and Golf Is a Game of Confidence, Putting Out of Your Mind is an informative and valuable guide to achieving a better golf game. While most golfers spend their time trying to perfect their swing so they can drive the ball farther, Rotella encourages them to concentrate on their putting -- the most crucial yet often overlooked aspect of the game. Great players are not only aware of the importance of putting, they go out of their way to master it, and mastery can only begin with the understanding of the attitude needed to be a better putter. Rotella's mental rules have helped some of the greatest golfers in the world become champion putters and, for the first time, are now available to golfers everywhere.

With everything from true-to-life stories of such greats as Davis Love III, David Duval, and Brad Faxon to dozens of game-changing practice drills, Putting Out of Your Mind is the new bible of putting for amateurs and pros alike.

The 15th Club is the tool that golf stars like Tiger Woods use to block out negative thoughts, doubt, and fear. It is what allows champions to perform at their peak both in practice and during the game. Golfers who lack it find the game elusive and frustrating. Confident golfers play the game as they have always sensed they could play it. Now, one of the most renowned golf writers offers up the foolproof methods that will allow golfers at any skill level to give their game that extra boost.

Dr. Rotella provides tips and techniques for how to learn from better golfers, overcome fear in pressure situations, and keep a clear mind, no matter what. He tells golfers that inner arrogance is not a negative trait, but instead is something that can improve performance on and off the course. In order to perform at peak levels and achieve your goals, you must believe that you can win. Positive thinking is an incredibly powerful tool, and it can change the way a player approaches the game. Knowing how to focus on the challenge at hand and understanding your own talent are crucial parts of becoming a confident golfer.

Dr. Rotella provides a detailed plan that anyone can use to build the self-image of a winner. He offers a one-year schedule in diary and calendar form that will incorporate the daily mental routines that he assigns to players on the PGA Tour. This is how the pros learn to ignore negative influences, focus on productive advice, and take pride in their abilities.

Your 15th Club will tell golfers of all abilities how to develop the confidence they need to maximize their physical gifts and defeat the Tigers of their world, whether that world is the PGA Tour or the third flight of the club championship.

The truth about human performance is far more encouraging, says Dr. Bob Rotella in "Life Is Not a Game of Perfect." Dr. Rotella, the best-selling author of "Golf Is Not a Game of Perfect" and "Golf Is a Game of Confidence," believes that talent, as conventionally defined and measured, plays a secondary role in determining one's fate. Far more important is "real" talent, a combination of character, attitude, and devotion, which makes greatness possible. And the good news is that anyone can develop real talent.

As always, Dr, Bob Rotella speaks from experience. His authority as a sports psychologist and consultant on performance enhancement is well known. From hundreds of clients and countless students, Dr. Bob Rotella has learned what works. In "Life Is Not a Game of Perfect," he shares what he has learned and what he teaches his clients. Real talent, he explains, is "brilliance of a different sort." It is the nerve to choose a career doing something you love or the ability to learn to love what you do. It is courage, persistence, and determination. It is the ability to handle failure and honor commitments.

Whether you think so or not, real talent is within your grasp. In "Life Is Not a Game of Perfect," Dr. Bob Rotella will help you make it a decisive element in your life. He can show you how to identify and cultivate the qualities that lead to success, prosperity, and happiness.