Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

In contrast with the crash-and-burn performance of companies trumpeted by business gurus in the 1990s, the firms profiled in Lean Thinking -- from tiny Lantech to midsized Wiremold to niche producer Porsche to gigantic Pratt & Whitney -- have kept on keeping on, largely unnoticed, along a steady upward path through the market turbulence and crushed dreams of the early twenty-first century. Meanwhile, the leader in lean thinking -- Toyota -- has set its sights on leadership of the global motor vehicle industry in this decade.

Instead of constantly reinventing business models, lean thinkers go back to basics by asking what the customer really perceives as value. (It's often not at all what existing organizations and assets would suggest.) The next step is to line up value-creating activities for a specific product along a value stream while eliminating activities (usually the majority) that don't add value. Then the lean thinker creates a flow condition in which the design and the product advance smoothly and rapidly at the pull of the customer (rather than the push of the producer). Finally, as flow and pull are implemented, the lean thinker speeds up the cycle of improvement in pursuit of perfection. The first part of this book describes each of these concepts and makes them come alive with striking examples.

Lean Thinking clearly demonstrates that these simple ideas can breathe new life into any company in any industry in any country. But most managers need guidance on how to make the lean leap in their firm. Part II provides a step-by-step action plan, based on in-depth studies of more than fifty lean companies in a wide range of industries across the world.

Even those readers who believe they have embraced lean thinking will discover in Part III that another dramatic leap is possible by creating an extended lean enterprise for each of their product families that tightly links value-creating activities from raw materials to customer.

In Part IV, an epilogue to the original edition, the story of lean thinking is brought up-to-date with an enhanced action plan based on the experiences of a range of lean firms since the original publication of Lean Thinking.

Lean Thinking does not provide a new management "program" for the one-minute manager. Instead, it offers a new method of thinking, of being, and, above all, of doing for the serious long-term manager -- a method that

“In this second edition of Extreme Programming Explained, Kent Beck organizes and presents five years’ worth of experiences, growth, and change revolving around XP. If you are seriously interested in understanding how you and your team can start down the path of improvement with XP, you must read this book.”

—Francesco Cirillo, Chief Executive Officer, XPLabs S.R.L.

“The first edition of this book told us what XP was—it changed the way many of us think about software development. This second edition takes it farther and gives us a lot more of the ‘why’ of XP, the motivations and the principles behind the practices. This is great stuff. Armed with the ‘what’ and the ‘why,’ we can now all set out to confidently work on the ‘how’: how to run our projects better, and how to get agile techniques adopted in our organizations.”

—Dave Thomas, The Pragmatic Programmers LLC

“This book is dynamite! It was revolutionary when it first appeared a few years ago, and this new edition is equally profound. For those who insist on cookbook checklists, there’s an excellent chapter on ‘primary practices,’ but I urge you to begin by truly contemplating the meaning of the opening sentence in the first chapter of Kent Beck’s book: ‘XP is about social change.’ You should do whatever it takes to ensure that every IT professional and every IT manager—all the way up to the CIO—has a copy of Extreme Programming Explained on his or her desk.”

—Ed Yourdon, author and consultant

“XP is a powerful set of concepts for simplifying the process of software design, development, and testing. It is about minimalism and incrementalism, which are especially useful principles when tackling complex problems that require a balance of creativity and discipline.”

—Michael A. Cusumano, Professor, MIT Sloan School of Management, and author of The Business of Software

“Extreme Programming Explained is the work of a talented and passionate craftsman. Kent Beck has brought together a compelling collection of ideas about programming and management that deserves your full attention. My only beef is that our profession has gotten to a point where such common-sense ideas are labeled ‘extreme.’...”

—Lou Mazzucchelli, Fellow, Cutter Business Technology Council

“If your organization is ready for a change in the way it develops software, there’s the slow incremental approach, fixing things one by one, or the fast track, jumping feet first into Extreme Programming. Do not be frightened by the name, it is not that extreme at all. It is mostly good old recipes and common sense, nicely integrated together, getting rid of all the fat that has accumulated over the years.”

—Philippe Kruchten, UBC, Vancouver, British Columbia

“Sometimes r

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Lean Software Development shows software professionals how to achieve breakthrough quality, savings, speed, and business value by adapting the seven "lean" principles that have already revolutionized manufacturing and R&D. Drawing on 25+ years' experience leading enterprise projects, the authors show how to use these principles to create agile processes that work - because they're optimized for your environment.

How to speed up business processes, improve quality, and cut costs in any industry

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.

Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by:

• Eliminating wasted time and resources
• Building quality into workplace systems
• Finding low-cost but reliable alternatives to expensive new technology
• Producing in small quantities
• Turning every employee into a qualitycontrol inspector

"This remarkable book combines practical advice, ready-to-use techniques, anda deep understanding of why this is the right way to develop software. I haveseen software teams transformed by the ideas in this book."

--Mike Cohn, author of Agile Estimating and Planning

"As a lean practitioner myself, I have loved and used their first book for years.When this second book came out, I was delighted that it was even better. If youare interested in how lean principles can be useful for software developmentorganizations, this is the book you are looking for. The Poppendiecks offer abeautiful blend of history, theory, and practice."

--Alan Shalloway, coauthor of Design Patterns Explained

"I've enjoyed reading the book very much. I feel it might even be better than thefirst lean book by Tom and Mary, while that one was already exceptionallygood! Mary especially has a lot of knowledge related to lean techniques inproduct development and manufacturing. It's rare that these techniques areactually translated to software. This is something no other book does well(except their first book)."

--Bas Vodde

"The new book by Mary and Tom Poppendieck provides a well-written andcomprehensive introduction to lean principles and selected practices for softwaremanagers and engineers. It illustrates the application of the values andpractices with well-suited success stories. I enjoyed reading it."

--Roman Pichler

"In Implementing Lean Software Development, the Poppendiecks explore moredeeply the themes they introduced in Lean Software Development. They beginwith a compelling history of lean thinking, then move to key areas such asvalue, waste, and people. Each chapter includes exercises to help you apply keypoints. If you want a better understanding of how lean ideas can work withsoftware, this book is for you."

--Bill Wake, independent consultant

In 2003, Mary and Tom Poppendieck's Lean Software Development introduced breakthrough development techniques that leverage Lean principles to deliver unprecedented agility and value. Now their widely anticipated sequel and companion guide shows exactly how to implement Lean software development, hands-on.

This new book draws on the Poppendiecks' unparalleled experience helping development organizations optimize the entire software value stream. You'll discover the right questions to ask, the key issues to focus on, and techniques proven to work. The authors present case studies from leading-edge software organizations, and offer practical exercises for jumpstarting your own Lean initiatives.

• Managing to extend, nourish, and leverage agile practices
• Building true development teams, not just groups
• Driving quality through rapid feedback and detailed discipline
• Making decisions Just-in-Time, but no later
• Delivering fast: How PatientKeeper delivers 45 rock

The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.

In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement.

Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management.

Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.

• Systems thinking: focusing on customers, bringing predictability to demand, and revamping policies that cause inefficiency
• Technical excellence: implementing low-dependency architectures, TDD, and evolutionary development processes, and promoting deeper developer expertise
• Reliable delivery: managing your biggest risks more effectively, and optimizing both workflow and schedules
• Relentless improvement: seeing problems, solving problems, sharing the knowledge
• Great people: finding and growing professionals with purpose, passion, persistence, and pride
• Aligned leaders: getting your entire leadership team on the same page

"...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core." So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development.

Then, he provides a roadmap for changing this. The book provides a well-organized set of 175 underlying principles in eight major areas. He shows you practical methods to:

• Improve economic decisions
• Manage queues
• Reduce batch size
• Apply WIP constraints
• Accelerate feedback
• Manage flows in the presence of variability
• Decentralize control

The Principles of Product Development Flow will forever change the way you think about product development. Reinertsen starts with the ideas of lean manufacturing but goes far beyond them, drawing upon ideas from telecommunications networks, transportation systems, computer operating systems and military doctrine. He combines a lucid explanation of the science behind flow with a rich set of practical approaches. This is another landmark book by one of the foremost experts on product development.