Web site, SEO and online marketing books

Some books to help improve your web site and search engine optimization work. Vote for your favorite or suggest others...

Vote  Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Vote  Web Analytics: An Hour a Day Web Analytics: An Hour a Day
Avinash Kaushik
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Vote  Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Maria Veloso
When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!
Vote  Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Lance Loveday
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!
Vote  The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

-          Shape your text for online reading

-          Construct clear and compelling copy

-          Write eye-catching and effective headings

-          Develop your site's unique voice

-          Streamline text for mobile users

-          Optimize webpages to boost your chances of appearing in search results

-          Create better blogs and newsletters

-          Learn easy fixes for your writing mistakes

-          Write clear user-interface text

This essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at your fingertips.

 

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