
|
|
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman |
|
The Success of Open Source by Steven Weber |
|
|
The Cathedral & the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary by Eric S. Raymond |
|
Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success by Charlie L. Decker |
|
|
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell |
|
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell |