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The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen |
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Jon Berry |
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The Cluetrain Manifesto: The End of Business as Usual by Rick Levine |
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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin |
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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell |